Job Requirements:

• Develop and execute the national B2B/Institutional sales strategy, focusing on architects, interior designers, developers, large-scale furniture manufacturers, and corporate clients.


• Build and manage a robust project pipeline, overseeing the entire sales cycle from lead generation and product specification to negotiation, closing, and after-sales support.


• Establish, nurture, and maintain high-level relationships with key decision-makers and influencers within the Architectural & Design (A&D) community.


• Drive the product specification process to ensure the company\\\\\\\'s products (MDF, laminates, chipboard) are listed in project tenders and Bills of Quantities (BOQs).


• Meet and exceed assigned B2B sales targets, providing accurate monthly forecasts, pipeline reports, and market intelligence to senior management.


• Collaborate with Marketing and the Design Studio to develop specialised B2B sales kits, technical presentations, and custom solutions for project-based clients.


• Lead engagement at industry trade shows, architectural forums, and exhibitions to represent the company, generate new leads, and strengthen the brand\\\\\\\'s position in the project market.


• Conduct regular market mapping and competitor analysis to identify emerging opportunities, project trends, and untapped segments within the B2B and institutional channel.


• Develop and implement key account management plans for high-value clients, ensuring long-term engagement, retention, and increased share of wallet.


• Coordinate closely with the Supply Chain and Production teams to ensure the timely availability of customised materials, samples, and project-specific requirements to support seamless project execution.

Qualification & Experience:

• BBA/MBA (Marketing) or B.E./M.E. (Civil / Industrial)


• 5 7 years of proven B2B/Project/Institutional Sales experience within the Building Materials, Furniture, Laminates, or Construction industry.


• Must possess an existing, strong network within the A&D (Architects & Designers) community in Pakistan.


• Proven experience managing the end-to-end B2B sales cycle.


• Hands-on experience in key account management within the B2B or project-based industry.


• Experience in maintaining a structured project pipeline and preparing accurate sales forecasts.


• Practical experience using CRM software for lead tracking, reporting, and client management.

Location: Peshawar (with extensive national travel).