The Head of Media and Marketing will be responsible for leading brand strategy, managing media campaigns, developing creative assets, and aligning marketing efforts with company-wide objectives. This role plays a vital part in supporting Sales, HR, Export, and R&D departments through creative, strategic, and impactful marketing initiatives.

Key Responsibilities:

1. Cross-Departmental Support

• Support Sales Department by creating advertising materials, POS branding, and campaign visuals.
• Assist HR Department in designing job advertisements and employer branding campaigns.
• Collaborate with the Export Department for international product shoots, exhibition branding, and trade show materials.
• Partner with R&D Department for new model shoots, product launches, and relaunch campaigns.

2. Branding & Media Management

• Lead company-wide branding initiatives across digital, print, and broadcast media.
• Plan and execute newspaper branding campaigns and TVC (Television Commercial) development and execution.
• Oversee social media branding with a consistent daily content cycle (posts, reels, and influencer collaborations).
• Manage catalog creation, product visuals, and digital content production.

3. Strategic Marketing & Analysis

• Develop and execute annual marketing plans and campaigns aligned with company goals.
• Conduct SWOT and GAP analyses to identify opportunities and improve market positioning.
• Coordinate with top management for budget planning, performance tracking, and ROI analysis of campaigns.

Key KPIs:

• Brand awareness and engagement growth.
• Marketing campaign ROI and cost efficiency.
• Lead generation and sales impact.
• Social media reach, engagement, and follower growth.
• Timely execution of cross-departmental marketing deliverables.
• Market share growth and customer feedback improvement.