Using scripts, product knowledge, and communications skills, telemarketer or telesales representatives generate sales and interest.

They work to engage the customer and ask questions that keep the conversation going.

They may make the initial contact and hand the prospect off once interest is established or an appointment is made, or they might be responsible for the sale from start to finish.

Quotas are often set which require a telemarketer to make a specified number of calls or reach a minimum dollar or sales number.

Sales to individuals may require evening and weekend shifts.